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When you fire up your Amazon app to order some toilet paper, hand soap and cat litter (just me?), don’t check out without taking a look at the beauty and wellness section. The new beauty products at Amazon right now are good—like, really good. Sure, it’s always fun to shop at Ulta Beauty and Sephora for your beauty goods but Amazon has a lot more than you might think (and continually adds new products to shop). We’re talking a setting spray that locks in your makeup for 36 hours of wear (if you somehow ever needed it to last that long), a tinted dry shampoo formulated with nourishing ingredients and an eye cream that instantly defeats puffiness.
What’s especially fun about Amazon offerings is how truly diverse they are. What’s on my list? Oh, just the new e.l.f. Lash XTNDR Mascara, Palmer’s Coconut Oil Formula Brazilian Coco Cream, and ANUA Rice 70 Glow Milky Toner. Yes, it’s a random selection but that’s what makes it not boring!
Shop the new beauty products Amazon is selling like hot cakes right now (seriously, some of the new items are already sold out). Most, if not all, are on Amazon Prime because you won’t want to wait too long for these babies. Is your app open yet?
Anua
Want to achieve glass-like skin? This milky toner restores a healthy glow to the complexion thanks to rice bran water, niacinamide and ceramides. It’s also formulated with panthenol, glycerin and allantoin to soothe and hydrate stressed-out skin.
ANUA Rice 70 Glow Milky TonerOn Sale 5% off
e.l.f.
We already know e.l.f. has some of the best affordable makeup products in the game, so when we found out the brand now has a tubing mascara that offers clump-free results that mimic that of lash extensions, we knew we had to share.
e.l.f. Lash XTNDR Mascara
Palmer’s
This skin tightening cream reminds us of another well-known brand (wink, wink), yet it retails for a fraction of the cost. It offers 48-hours of hydration, and contains Brazilian guarana, acai, collagen, and elastin to firm sagging areas.
Palmer’s Coconut Oil Formula Brazilian Coco CreamOn Sale 21% off
L’Oreal
A three second setting spray that locks in your makeup for up to 36 hours of wear? Sold.
L’Oreal Paris Infallible 3-Second Setting Spray MistOn Sale 21% off
e.l.f.
The popularity of bronzing drops has yet to die out, so why not give e.l.f.’s formulation a try? It comes in three different options: pure gold, rose gold and copper gold.
e.l.f. SKIN Bronzing Drops
Kitsch
This TikTok-viral dry shampoo goes beyond soaking up oils in your hair—it has nourishing ingredients like rice protein, niacinamide and ashwagandha to stimulate growth and soothe your scalp. Plus, since it’s lightly tinted, it won’t leave a white cast in your hair.
Kitsch Dry Shampoo Powder with Rice Protein
Olay
Olay’s new cleansing melts offer a unique way to wash your face: The water activated pads turn into a rejuvenating lather within seconds to surge your skin with vitamin C.
Spring Sisters
Caffeine and niacinamide take care of dark circles, wrinkles and puffiness in this cooling eye treatment. The packaging’s massager-applicator ensures you apply the right amount of product each time, and also massages under the eye area for results you can see and instantly feel.
