It seems we’re going through a cheeky time indeed as blush has become the hottest item in everyone’s makeup bag these days. From fashion magazines to social media influencers, the rouge game has officially begun. And with it, is a whole new world of formulas and textures such as liquid blush which has become all the rage on TikTok and Instagram. This can be very exciting for some but a little daunting for others.
As we walk the aisles of our favorite beauty stores, there are so many blush possibilities to choose from. It isn’t surprising that many of us get overwhelmed.
To simplify things, we’ve created a comprehensive guide that will help you understand the key differences and features and benefits of each of these trend-setting favorites.
What Makes Liquid Blush Different from Powder Blush?
For those of us who haven’t tried multiple blush formulas, there may be an unfamiliarity that makes us resistant to venture out of our comfort zone. So, let’s start by exploring the key facts and differences between powder and liquid blush.
Powder Blush
Although powder blush is a more common format, contrary to popular belief, it isn’t the oldest. Cream blushes date back to Egyptian and Greek times while powder blushes only came into being in the 18th and 19th centuries.
Powder blushes have traditionally been more popular for those with oily skin as they have the ability to absorb oil and mattify skin when necessary.
They are buildable, easy to control and have a longer shelf life in retail settings.
There are misconceptions however that powder blushes can dry the skin. This isn’t always the case. At Jane Iredale, we formulated ours with Shea Butter and Jojoba Oil to give a creamier application and add hydration to the skin.
Liquid Blush
Liquid blushes have a surprisingly natural and seamless finish that mimics a natural flush, a highly desired look in today’s style.
They create a luminosity that cannot typically be achieved with powders. This dewy appearance is so desirable in fashion and red carpets that industry makeup artists have embraced it whole heartedly.
We’re also finding that liquid blushes are perfect for mature skin as they don’t settle into fine lines and they can even plump the complexion.
Like a powder blush, they can also be buildable and easy to control if formulated correctly.
Our NEW ColorLuxe Liquid Blush has exceeded everyone’s expectations with an incredibly easy application, a dewy finish and a buildable color payoff from sheer to intense with a beautiful range of shades to choose from.
The Science Behind Liquid Blush: Why It’s Taking Over Beauty Routines
Right now, beauty experts across the board seem to be gravitating to liquid blush as their go-to cheek enhancement tool. The liquid format and pigment-packed formulas combine to create a dewy, saturated and blendable flush that looks natural and youthful. They’re using it to create that “lit from within” glow that has become so popular on runways and red carpets. On TikTok, the “Cold Girl Makeup” trend has found great use of liquid blushes across the apples of the cheeks and the top of the nose for a flushed, youthful appearance. Applied alone or combined with shimmers and bronzers, liquid blush is definitely dominating the trends.
Liquid Blush Benefits: 5 Reasons to Make the Switch
If you’ve been a powder blush fan and are thinking of making the switch to a liquid blush format, here are five reasons to love liquid blush!
Natural, seamless finish that mimics a natural flush.
Buildable color – from subtle to dramatic
Dewy finish for fresh, youthful appearance – perfect for mature skin
Blends effortlessly without harsh lines
Long-lasting, fade-resistant formula
When Powder Blush Still Wins: The Case for Traditional Formulas?
There are still many good reasons to keep powder blush in your makeup bag. There are always occasions when luminosity is less desirable and a fresh matte cheek becomes the look for the day. In the heat of the summer, many women prefer a powder blush to keep away shine and make skin look more airbrushed. You can also top your liquid blush with a powder blush for longer wear and a greater intensity of color. Our recommendation is to keep both formats in your kit.
Best Blush Formula by Skin Type
Best Blush for Dry Skin
Best Blush for Oily Skin
Best Blush for Combination Skin
Our favorite recommendation is a powder bronzer placed in the outer parameters of the face with a liquid blush on the apples or tops of the cheek bones.
Best Blush for Sensitive Skin
Before choosing a formula, take a look at the ingredients to make sure it is free of irritants like Talc, Perfumes and Parabens. Over and above that, both formats may work well based on whether you want a matte or luminous finish.
How To Apply Liquid Blush Like a Pro: Step-by-Step Tutorial
If you’re interested in trying liquid blush, the application technique is slightly different from powder blush, but we think you’ll get the hang of it very easily. Here’s a basic technique to try:
Begin by prepping the skin for a good skincare regimen. Remember that any blush will look better over well prepped and hydrated skin.
Next, always prime your skin with a good primer regardless of what foundation you wear.
Apply your foundation and concealer to even out your complexion and wait before applying any powder as your liquid blush is a great next step.
When applying liquid blush, start by choosing a shade that will work well with your complexion or style.
Dot one dot for a sheer application to start. Blend it out with a Cheek Brush in a soft stippling motion. Apply to the apples of cheeks for a fresh natural look or the tops of the cheeks for a more fashion forward or lifted look.
If you want more color, repeat the process until you get the saturation you like.
Next apply a sheer layer of your powder and set with Hydration Spray to complete the complexion.
Finish the look with eye and lip colors of your choice.
PRO-TIPS For Liquid Blush Application
If you plan on wearing a powder with higher coverage or a very matte finish, don’t be afraid to be more generous with your Liquid Blush. The glow will come through after you spritz with Hydration Spray.
For a multi-dimensional look, dust over the liquid blush with a PureBronze Shimmer Bronzer for added glow!
If you feel like you’re getting too much color, don’t try to remove it. Just dust over it with your complexion powder and/or Bronzer to create a more muted look.
Use a Cheek Brush in a stippling motion rather than swirling to best control your application.
Liquid Blush vs Powder Blush: The Final Verdict
With benefits to both kinds of formulas, we know that you may still be torn as to which one is best for you. Remember that our blush is allowed to change from day to day and occasion to occasion. We would no sooner wear the same blush every day than the same dress or outfit. Mix it up, have a few of both in your makeup bag and practice using each of them so you feel completely confident in your choice whatever the occasion or look. And never hesitate to reach out to our professionals at janeiredale.com for advice. We’re here to help!
