It’s been 31 years since Jane Iredale created Amazing Base® Loose Mineral Powder, our very first product and the industry’s first skin-loving foundation. Since then, we’ve built a global reputation for creating skin-first foundations that feel as good as they look. Never content with being simply a “clean beauty brand,” we pioneered performance clean, bridging the gap between high-performance makeup and powerful skincare.
This year, we’ve raised the bar once again with the launch of our newest skincare makeup innovation – Skintuition SPF 30 Radiance-Boosting Liquid Foundation. This dynamic formula sets a new standard for liquid foundation with a feel and finish that’s just like skin, only better, and a radiance-boosting formula that’s clinically proven to support skin hydration. Lovers of this foundation are saying things like, “I never knew my skin could look so beautiful!” and “It’s like I’m wearing skincare!” Here’s everything you need to know.
The Vision Behind Skintuition SPF 30 Liquid Foundation
Liquid foundation has long been a mainstay in the industry, but nobody does foundation quite like Jane. With Skintuition, we set out to create a clean, high-performance liquid foundation with the luminous finish consumers want and the SPF protection and skin nourishment they need. After three years of research, trials and formula refinements, we’ve perfected a finish and consistency that look and feel exceptional.
ANaturally Radiant Foundation Finish
Skintuition delivers a subtle, radiant glow that mimics healthy, hydrated skin. With a powerful blend of moisturizing, naturally reflective ingredients, skin looks vibrant – never shiny.
Weightless & Breathable Formula
Silky and lightweight, Skintuition melts into skin and feels like you’re wearing nothing at all. Even when building coverage or layering with powders, Skintuition lets skin breathe.
Physical SPF Protection and Makeup All in One
We’re passionate about sun protection. Skintuition features a special zinc oxide blend that allows us to achieve physical SPF 30 protection in all shades without a white cast on skin.
Skincare Makeup withSkin-loving Ingredients
Skintuition is formulated with ingredients that support hydration and promote skin health. In clinical testing, it was proven to reduce moisture loss and reveal vibrant, healthier-looking skin.
100% of subjects showed a decrease in transepidermal water lossa
96% of subjects showed improvement in the look and feel of skin smoothnessb
96% of subjects notes improvement in the look of fine linesc
100% of subjects said skin looked healthy and hydratedc
• Microencapsulated Hyaluronic Acid promotes deep hydration for lasting moisture.
• Upcycled Apple Saccharide Superfood Complex draws moisture to the skin.
• Vitamin E, Jojoba Oil and Sunflower Seed Oils help support skin’s moisture barrier.
Shades for Every Skin Tone
Creating the perfect shade range was critical. Skintuition is available in 26 different shades with warm, cool and neutral undertones, making it our more comprehensive foundation launch in brand history! During shade development, we shade-matched 100 women in every level of skin depth and undertone. We were able to match 97 of them perfectly.
Easy, Flawless Application
One challenge people often face with liquid foundation is making it blend into the skin seamlessly without looking noticeable on the skin. Skintuition exceeded this challenge with flying colors. It disappears into the skin effortlessly whether being applied with fingers, a sponge or a brush. No complicated techniques or artistry skills required! Our favorite application is with the Multiuse Blending Brush in a blending and stippling motion.
Skintuition is More Than Just a Foundation
Jane Iredale is and always will be the original Skincare Makeup. With effortless application, a radiant finish, and clinically proven skincare benefits, Skintuition SPF 30 Radiance-Boosting Liquid Foundation isn’t just a foundation, it’s a promise we made 30 years ago, and a new standard for clean beauty. We’re excited to bring Skintuition to you!
a Instrumental transepidermal water loss measurement of 33 women aged 25-65 after 24 hours of wear
b Expert clinical grading of 33 women aged 25-65 after 24 immediately after application
c Self-perception questionnaire of 33 women aged 25-65 after one week of daily use
