Is the Viral Mascara Worth It?



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I’m pretty discerning when it comes to advocating TikTok-viral products and trends, generally speaking, but when I discovered that my favorite drugstore mascara was getting the spotlight on social (not to mention ranking as a top Amazon best-seller in the beauty arena), I had zero doubt in my mind. While I’ve been using this volumizing and lash-lifting mascara for years, it never occurred to me to do a full Essence Lash Princess review. Oh, and it’s only $3 per tube during Amazon Prime Day.

While there are undoubtedly a few prestige mascaras on the market that I stan (Urban Decay’s Perversion comes instantly comes to mind), I always find myself returning to my good, old Lash Princess False Lash Effect tube. And TikTokers aside, I’m definitely not alone in my loyalty to this mascara—it’s got thousands of glowing reviews, tons of jaw-dropping before-and-after pics, and a near five-star rating on Amazon. There are a few different types of Lash Princess Mascara: the O.G. Lash Princess False Lash Effect Mascara
(black and green tube), the Lash Princess Sculpted Volume Mascara (purple and black tube), the Lash Princess Volume Mascara
(black and orange tube), and the waterproof version
(blue and black tube). Each of the formulas has a differently shaped wand—but more on that later.

As you can see in the images of me below, I’m using the original Lash Princess False Effect Mascara in waterproof
(hence, the blue lettering) and I applied two coats to get the effect on the right eye. I do have naturally long lashes and have been using an incredible lash-enhancing serum for the past month, so I do have a good base to work of, but the result is undeniably more voluminous, curled, and lengthened. Obviously, the discounted $3 price tag is a major selling point for the Lash Princess mascara, but TBH, I’d use this even it was $25—so yes, it really is that good.

The three aforementioned versions of the Lash Princess mascara are all on sale when you order them in packs. Buying them in bulk allows you to get $3 tubes of mascara during Prime Day, which is such a steal for literally any makeup product.

Courtesy of Mia Maguire.

“Omg best mascara I have ever brought, and I have brought a lot. I like lengthy lashes. I like the look of false lashes without having them, and this delivers,” says one customer. I couldn’t agree more, but for me, the best part of this mascara is that it doesn’t dry instantly, which allows you to build up the product without it clumping and flaking—I call my method “lash sculpting,” and Lash Princess allows me to achieve this. This same testament is echoed in another five-star review too. “This has [become] my favorite mascara. It lasts & doesn’t dry super fast so you can build it as much as you want,” she says.

Another reviewer brought up an additional (and often underlooked) reason why I ~also~ love this mascara so much—the wand. The original formula has a conic-shaped fiber brush, which allows you to build and extend multiple layers without it flaking, while the Sculpted Volume comes with a tapered brush that coats each individual lash for a more defined and separated effect. Finally, the regular Volume version features a curved applicator which allows you to easily get from root to tip for major fullness, all without losing precision and control. This one happens to my favorite of all the Lash Princess varieties, though I do love and use each of them on the reg.

essence Lash Princess False Lash Effect Mascara (3-Pack)On Sale 33% offThe original formula is backed by over 250,000 five-star reviews on Amazon.

essence Lash Princess False Lash Waterproof Mascara 3-PackOn Sale 30% offFor extra staying power and smudge defense.

essence Lash Princess Volume Mascara 3-PackOn Sale 20% offYou’ll definitely want back-ups of this volumizing mascara.

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