Shu Uemura’s Iconic Eyelash Curler Makes Lashes ‘Look Fuller & Longer’



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I’ll always remember how trendy it was to own a Shu Uemura eyelash curler when I was a tween—I mean, it was even mentioned in The Devil Wears Prada. The best-selling and award-winning curler is still viewed as one of the highest-quality options on the market to this day, and is beloved by celebrities, top makeup artists and editors (like myself) alike. If you never got the opportunity to give it a spin, now’s your chance: Shu Uemura is running a Lunar New Year Sale, and the eyelash curler is down to $20.

While it’s true any old eyelash curler will get the job done, there are elements that set Shu Uemura’s apart. For starters, its curved angle suits all eye shapes (no uncomfy positioning here!) Secondly, its calculated shape and size of frame length and ergonomic handles ensure you have complete control over where it goes. 

Shu Uemura

The Shu Uemura curlers of our youth will always be iconic, but the newer version with upgraded features boasts even more advantages. The silicone pad is now in a new “mushroom” shape that offers a protective, stay-put edge for safety and optimal curl, while the patented hinge allows for just the right pressure on your eyelashes without harming or tearing them out. Basically, if you find curling your eyelashes intimidating, this model is the one for you.

The handy tool can be in your makeup routine for a discounted $20 during Shu Uemura’s friends and family sale, which gives you 20 percent off sitewide or 30 percent off orders $120+. Any purchase worth $100+ will receive a complimentary gift (a mini Ultime8 Cleansing Set) and any purchase worth $150+ will receive a gift with purchase (mini Ultime8 cleansing oils 50ml). All you have to do is enter code SHUFANDF25 before the sale ends on April 3.

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All of these upgrades are clearly a welcome addition, considering the product has earned over 1,100 five-star reviews from shoppers.

“I can’t say enough great things about this eyelash curler! It curls your lashes and keeps them curled all day! It’s worth every penny,” shared one person. “I have tried an hundred eyelash curlers. Instead of wasting money on a bunch of cheap ones just spend a little more and get this one. It’s all you will ever need!

“The best eyelash curler I’ve ever used,” said a second. “It doesn’t pinch or pull on lashes. And always curls the lashes perfectly so I don’t have to use too much mascara to make my lashes look fuller and longer. It’s a must have beauty tool.”

Remember to take advantage of Shu Uemura’s friends and family sale while you still can. This eyelash curler won’t be $20 for much longer!

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