How to Watch Celebrity Big Brother UK in US 2024 For Free: Where to Stream



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After not airing since 2018, Celebrity Big Brother UK is finally back on screens. If you’ve been waiting for the British reality television game show to return, you’re probably itching to find out how to watch Celebrity Big Brother UK in the US. Lucky for you, we’ve got all the details on how to stream the drama-packed show in the United States.

Celebrity Big Brother is a British reality television game show based on the Dutch show Big Brother, which John de Mol created in 1997. Celebrity Big Brother follows the same premise as Big Brother, except the entire cast is filled with celebrities. Everyone in the cast is known as a “housemate,” and they are all constantly monitored in the house by live television cameras and personal audio microphones. Each week, a contestant is voted out of the specially constructed house that they all live in together. The housemates are isolated from the outside world and the last contestant standing wins.

Unlike in Big Brother US, the public has voting power in Big Brother UK. Plus, ITV revealed in an Instagram post that in season 23, instead of fans voting on who to evict from the house, they will vote for their favorite housemate. Fans will essentially be voting for who to save, which will most certainly shake things up in the house.

So how can you join in on all 19 days (17 episodes) of the celeb drama and competition? Keep scrolling to learn how to watch Celebrity Big Brother UK in the US.

When does Celebrity Big Brother UK air in the US?

Celebrity Big Brother UK premieres on Monday, March 4 at 9 p.m. GMT in the UK on ITV1, which is 4 p.m. E.T. in the United States. The first episode will run for 90 minutes, and the show will air six nights a week from Sunday to Friday at 9 p.m. GMT. Six of these episodes will go for 90 minutes (including the launch, live evictions, and the final).

How to watch Celebrity Big Brother UK in the US

How can Americans watch Celebrity Big Brother UK in the US? Celebrity Big Brother UK airs on on ITV1. To watch the show in the US, however, Americans will need a VPN (virtual private network), a service that allows users to set their computer’s location to another country and access websites that would otherwise be restricted by location. The most popular VPNs are ExpressVPN, NordVPN, AtlasVPN, and PureVPN, all of which offer a 30-day money-back guarantee. Keep on reading ahead to find out how to sign up for them to watch Celebrity Big Brother UK in the US.

Watch Celebrity Big Brother UK in the US with ExpressVPN

ExpressVPN is one of the most popular VPN services and the one we recommend above all others for a simple reason. The service—which allows users to set their location to more than 160 locations in 90 countries with unlimited bandwidth—offers a 30-day money-back guarantee. ExpressVPN also has a current deal where users can subscribe for $6.67 per month with three months free for 12 months. Without any deals, ExpressVPN costs $12.95 per month for its monthly plan and $9.99 per month for its six-month plan. Each plan includes a 30-day money-back guarantee.

Express VPN—which takes about five minutes to set up—also promises lightning-quick connectivity and 24-hour live-chat support and allows users to connect to any device, from computers to phones to tablets. Of course, users can do more than watch international events and shows in the US with a VPN. VPNs also allow users to access international versions of Netflix, Disney Plus, and HBO Max (which have different content than in the US) as well as stream international services like Hayu, which has access to programs like the Real Housewives, Below Deck, The Bachelor and hundreds of other reality TV shows.

Read on for step-by-step instructions on how to watch Celebrity Big Brother UK in the US with ExpressVPN.

Sign up for ExpressVPN and create an account

Log into your ExpressVPN account and click “Download” on the “Dashboard” or in “Set Up Your Devices”

Once you’ve installed ExpressVPN, enter the “Activation Code” from the “Dashboard” or in “Set Up Your Devices”

Once ExpressVPN is set up, change your location to the UK by clicking the connect icon to read “Connected” and selecting the country in the “Smart Location” menu

Visit Celebrity Big Brother UK’s page on ITV1’s site

Create an ITV1 account, sign in, and start watching Celebrity Big Brother UK in the US

Watch Celebrity Big Brother UK in the US with AtlasVPN

AtlasVPN—which offers a 30-day money-back guarantee—costs $11.99 per month for a monthly plan, $3.29 per month for a yearly plan, and $1.64 per month for a two-year plan with an extra six months free. AtlasVPN offers over 1,000 high-speed VPN servers, unlimited devices, 24/7 support, WireGuard protocol, and passwordless login. Read on for step-by-step instructions on how to watch Celebrity Big Brother UK in the US with AtlasVPN.

Sign up for AtlasVPN and create an account

Once finished, click “Go Premium” which will direct you to the downloads page

Click “Get Atlas” for the platform of your choice

Click “Download Now”

Locate the file on your computer and follow the prompts to install AtlasVPN

Click “Connect”

Once AtlasVPN is set up, change your location to the UK by clicking the server in the right bar

Visit Celebrity Big Brother UK’s page on ITV1’s site

Create an ITVX account, sign in, and start watching Celebrity Big Brother UK in the US

Watch Celebrity Big Brother UK in the US with NordVPN

NordVPN is another popular VPN service recommended by YouTubers like PewDiePie, Casey Neistat and Philip DeFranco. The service—which offers a 30-day money-back guarantee—costs $12.99 per month for a Standard monthly plan; $4.49 per month for a Standard one-year plan, with three extra months free; and $2.99 per month for a Standard two-year plan with three extra months free. Along with access to more than 59 countries, NordVPN also allows users to connect to multiple devices (from computers to phones to tablets) and offers 24-hour live chat support. Read on for step-by-step instructions on how to watch Celebrity Big Brother UK in the US with NordVPN. 

Sign up for NordVPN and create an account

Log into your NordVPN account and click “Downloads” on the left-side menu

Once you’ve installed NordVPN, log into your account

Once NordVPN is set up, change your location to the UK by clicking “Quick Connect” or searching the country in the menu

Visit Celebrity Big Brother UK’s page on ITVx‘s site

Create an ITVX account, sign in, and start watching Celebrity Big Brother UK in the US

Watch Celebrity Big Brother UK in the US with PureVPN

Another popular VPN service is PureVPN, which offers a 31-day money-back guarantee. PureVPN’s Max plans cost $20.45 per month for a monthly plan, $4.96 per month with three extra months free for a one-year plan, and $3.44 per month with three months free for a two-year plan. Pure VPN offers more than 6,5000 servers in over 78 countries across the world, as well as 24-hour live-chat support. Read on for step-by-step instructions on how to watch Celebrity Big Brother UK in the US with PureVPN.

Sign up for PureVPN and create an account

Once you’ve created your account, scroll to the bottom of PureVPN’s homepage and select the VPN that fits your device: Windows, MAC, IOS, etc.

Click “Download the app”

Once you’ve installed PureVPN, log into your account

Once PureVPN is set up, change your location to the UK by searching for the country in the right bar

Visit Celebrity Big Brother UK’s page on ITVX’s site

Create an ITVX account, sign in, and start watching Celebrity Big Brother UK in the US

Who’s in the Celebrity Big Brother UK Cast?

While the complete Celebrity Big Brother UK cast is being rolled out, ITV did spill on socials that Sharon Osbourne, Louis Walsh, Nikita Kuzmin, Ekin-Su Cülcüloğlu, Colson Smith, Gary Goldsmith, and Marisha Wallace are entering the house this season.

ITV.ITV.

Who hosts Celebrity Big Brother UK?

British television presenter AJ Odudu and English television presenter and entrepreneur Will Best will host Celebrity Big Brother UK Season 23. The duo also hosts its companion show, Big Brother: Late & Live, and has hosted Big Brother UK too.

Where is the Celebrity Big Brother UK?

Celebrity Big Brother UK season 23 is filmed at the same house that Big Brother UK is filmed at. The house is located at Garden Studios in North London.

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